Welcome back to my blog! If you are someone right now who is thinking about or has been dreaming about pursuing a career in the creative industry, this information might just be exactly what you're looking for!
1. Being a well known Somebody, doesn't happen overnight (Unfortunately)
This was something, and still is something, that I struggle with all the time! I thought (Before and after doing tons of research and reading) that, you know... Once I pick up a camera and start showing off my work everyone will want to book sessions with me! Ha-ha. I only laugh because this could not be farther from the truth! Unless you're a Kardashian and decide that a photography career is your life ambition... It just doesn't happen! Like almost all other aspects of life, building your photography career takes time! BE patient (Another huge characteristic I lack). Take the first couple months of your career to build a proper portfolio! Offer sessions for free, yes FREE!
2. Equipment is EXPENSIVE
I can see my parents in the back of my mind right now just shaking their heads about ready to say, "Yes. Yes it is." He-he, love you Mom & Dad! Okay, this information, if not the #1 reasoning behind reality, is so so important to understand. I... Little 16 year old Cacie, did not. I blame a lot of this on the fact that I hadn't experienced college yet, and the wrath of student loans. Camera (Or whatever equipment you will need to begin your business) equipment is expensive. I mean, there are plenty of ways to save like joining an awesome Facebook group that buys & sells camera gear, or buying refurbished material BUT the one piece of advice I can give you from this topic is to SAVE YOUR MONEY. Save your money and invest in reliable equipment. Do your research, save your money, THEN invest in gear you know will last you a while and can get the job done well!
3. Know your Market (A two part series)
Understanding your audience is one of the most important aspects of your creative business. Knowing the audience that surrounds your area will be extremely helpful when knowing what kind of content to create, what kind of images you will show, who your clients will be, and so on! This was one of the really big elements to my business that I find, now, really differentiates who I am as a business AND as a person from the rest of the pool of creatives near me! Finding out who your target audience is is only part one.
Part TWO is finding out who your competition is will be another helpful guideline to your business. What is already out there? What makes your business different than others? Which brings into my next topic....
4. Never. Give. Up.
I know, I know it is super cliché to say, but it could not be a more truer statement. So rudimentary, yet more times than not we, as humans, forget this. If there is one thing I can promise you, it would be that there will come plenty of opportunities to feel discouraged! That sounds suuuuper, harsh so let me explain.
One thing that used to really ruffled my feathers was when I would message photographers, who had been in business for longer than I had (Back in 2013), and ask them simple questions like, "Do you have any tips or tricks for me to know as I'm coming into the industry?" Complimenting their work, basically praising them to get a little knowledge! I'd say about 10 out of the 50 actually replied. Why? Because I thought it was a caddy industry. Now that I've found my niche, utilized my Facebook groups and all, I've found that there are people out there who are kind enough to give constructive criticism. There is also this great community of creatives called the Rising Tide Society. This is a place for creatives of small and large businesses to come together and give constructive criticism, tips, tricks, a place for us to come together and ENCOURAGE one another.
Take your time, figure out the logistics. As much fun as it is to jump the gun on a hobby, it's all about time, proper marketing, having a strong community that supports you as a business and as a person, these are all what will help you stand out as a photographer or as whatever position you decide to take in the creative field!